Profile

Assistant Professor in Economics, Entrepreneurship & Innovation at Universidad Politécnica de Madrid (UPM). With a sound interest in the drivers of economic development, the sharing economy and sustainability, has published on the determinants of technological entrepreneurship and on the response of consumers to sustainable initiatives.

Published in SCI indexed journals as Journal of Business Research, Sustainability, Journal of Air Transport Management and Revista de Psicología Social, among others. Belongs to the Editorial Advisory Board of the European Journal of Innovation Management.

Recipient of the “Rosalind and Pei Chi Chou Award” (2011), “Agustín de Betancourt Grant” (2011 & 2012) and “Premio Extraordinario de Doctorado UPM” (2013).

Has held formerly positions as project engineer in Madrid and Moscow, as well as research scholar in Madrid (UPM) and Munich (TUM). Has also been a visiting professor at KTH (Stockholm, Sweden) and Università degli studi di Cassino e del Lazio Meridionale (Italy).

More information:

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ORCID ID: 0000-0001-5753-495X

Scopus Author ID: 49861813900

research interests

  • Stream I:

The sharing or collaborative economy: definition and its difference with platform economy; shared mobility: KPIs and business conception; business model innovation for the sharing economy.

  • Stream II:

Entrepreneurship, entrepreneurial intentions, new-technology based companies, SMEs growth, the importance of intellectual capital in entrepreneurship, career choices of engineering graduates.

List of selected publications

Journal papers (selected):

García Hernanz J., Morales-Alonso, G., Fernández Sánchez, G., Pilkington González, E., and Sánchez Chaparro, T. (2019). Electrification of Madrid Fleet Public Transport Company (EMT-Madrid): Strategic Analysis and Implementation. International Journal of Production Management and Engineering, 7(Special Issue), 107-116. https://doi.org/10.4995/ijpme.2019.11513 [Link to Journal]

Karaosman, H., Perry, P., Brun, A. and Morales-Alonso, G. (2018) ‘Behind the runway: Extending sustainability in luxury fashion supply chains’, Journal of Business Research. Elsevier. doi: 10.1016/J.JBUSRES.2018.09.017. [Link to Journal]

Ranjbari, M., Morales-Alonso, G. and Carrasco-Gallego, R. (2018) ‘Conceptualizing the sharing economy through presenting a comprehensive framework’, Sustainability (Switzerland), 10(7). doi: 10.3390/su10072336. [Link to Journal]

Karaosman, H., Morales-Alonso, G. and Brun, A. (2017) ‘From a systematic literature review to a classification framework: Sustainability integration in fashion operations’, Sustainability (Switzerland), 9(1). doi: 10.3390/su9010030. [Link to Journal]

Amizadeh, F., Alonso, G., Benito, A. and Morales-Alonso, G. (2016) ‘Analysis of the recent evolution of commercial air traffic CO2emissions and fleet utilization in the six largest national markets of the European Union’, Journal of Air Transport Management, pp. 9–19. doi: 10.1016/j.jairtraman.2016.04.006. [Link to Journal]

Morales – Alonso, G., Pablo – Lerchundi, I. and Núñez – del – Río, M. C. (2015) ‘Entrepreneurial intention of engineering students and associated influence of contextual factors / Intención emprendedora de los estudiantes de ingeniería e influencia de factores contextuales’, Revista de Psicología Social, 4748(November). doi: 10.1080/02134748.2015.1101314. [Link to Journal] [Link to Working Paper]

Pablo-Lerchundi, I., Morales-Alonso, G. and González-Tirados, R. M. (2015) ‘Influences of parental occupation on occupational choices and professional values’, Journal of Business Research. Elsevier Inc. doi: 10.1016/j.jbusres.2015.02.011. [Link to Journal]

Book chapters (selected):

Parente S., Perfili M., Morales-Alonso G., Grimaldi M. (2019) «Culture and Environment as Antecedents of Technological Entrepreneurship». In: Ortiz Á., Andrés Romano C., Poler R., García-Sabater JP. (eds) Engineering Digital Transformation. Lecture Notes in Management and Industrial Engineering. DOI https://doi.org/10.1007/978-3-319-96005-0_9 Publisher Name Springer, Cham Print ISBN 978-3-319-96004-3 Online ISBN 978-3-319-96005-0 [Link to Editor]

Perfili M., Parente S., Grimaldi M., Morales-Alonso G. (2019) «A Study on Consumer Behaviour in the Sharing Economy». In: Ortiz Á., Andrés Romano C., Poler R., García-Sabater JP. (eds) Engineering Digital Transformation. Lecture Notes in Management and Industrial Engineering. DOI https://doi.org/10.1007/978-3-319-96005-0_11 Publisher Name Springer, Cham Print ISBN 978-3-319-96004-3 Online ISBN 978-3-319-96005-0 [Link to Editor]

Morales-Alonso, G., Serrano, M. and Blanco, J. A. (2016) ‘Emprendimiento tecnológico en España: importancia del capital humano y otros determinantes. Comparación con los datos del Global Entrepreneurship Monitor para España 2014’, in NEBTs 4 nuevas empresas de base tecnológica: determinantes del emprendimiento, caracterización, internacionalización y proceso estratégico. Madrid: Comunidad de Madrid, pp. 73–91. [Link to download]

Karaosman, H., Brun, A, Morales – Alonso, G. (2016). Slow fashion and sustainability: The luxury impact. In the Handbook of Research on Global Fashion Management and Merchandising. Ed. By London College of Fashion. IGI Global. ISBN: 9781522501107. DOI: 10.4018/978-1-5225-0110-7 [Link to Editor]

Karaosman, H., Brun, A, Morales – Alonso, G. (2016). Sustainability Performance Appraisal in Luxury Fashion Supply Chains. In Sustainable Management of Luxury. Springer. ISBN 978-981-10-2917-2 [Link to Editor]

Karaosman, H, Morales – Alonso, G., Brun, A. (2016). Strike a Pose: Luxury for Sustainability. In Sustainable Management of Luxury. Springer. ISBN 978-981-10-2917-2 [Link to Editor]

Seixas, B., Grijalvo, M., & Morales – Alonso, G. (2014). Improving resilience and performance of organizations using environment, health & safety management systems. An empirical study in a multinational company. In Lecture Notes in Management and Industrial Engineering. Enhancing Synergies in a Collaborative Environment. Springer. ISBN 978-3-319-14078-0

Conference proceedings (selected):

Aguilera, J. F., Morales-Alonso, G., Núñez, Y. and Rodríguez Monroy, C. (2018) ‘Individualism , Inequalities and Entrepreneurial Aspirations : Revisiting Results with GEM Data’, in 12th International Conference on Industrial Engineering and Industrial Management XXII Congreso de Ingeniería de Organización. Girona, Spain, pp. 1–9. (Awarded best paper in the Area of Strategy, Innovation and Entrepreneurship).

Ranjbari, M., Morales-Alonso, G., Shams Esfandabadi, Z. and Carrasco-Gallego, R. (2018) ‘Sustainability and the Sharing Economy : Modelling the Interconnections’, in 12th International Conference on Industrial Engineering and Industrial Management XXII Congreso de Ingeniería de Organización. Girona, Spain.

García Hernanz, J., Fernández Sánchez, G., Pilkington González, E., Sánchez Chaparro, T. and Morales-Alonso, G. (2018) ‘Electrification of Madrid Fleet Public Transport Company ( EMT ): Strategic Analysis And Implementation .’, in 12th International Conference on Industrial Engineering and Industrial Management XXII Congreso de Ingeniería de Organización. Girona, Spain, pp. 1–8.

Morales – Alonso, G., Lemus-Aguilar, I., Ramirez-Portilla, A., Hidalgo A. (2017). A Systematic Literature Review on Organizational Design for Sustainable Business Models. Global Innovation and Knowledge Academy (GIKA). Lisbon, Portugal.

Ranjbari, M., Morales-Alonso, G., Carrasco-Gallego, R. and Grijalvo, M. (2017) ‘Business Model Innovation in Sharing Economy: A Benchmark Approach’, in Rauter, R., Zimek, M., Kiesnere, A. L., and Baumgartner, R. J. (eds) 2nd International Conference on New Business Models – Exploring a changing view on organizing value creation : Developing New Business Models. Graz, Austria: Institute of Systems Sciences, Innovation and Sustainability, p. 461.  [Link to download]

Kreso, F., Morales – Alonso, G., Karaosman, H., Barani, A. (2017) Sustainable Supply Chain Management: a multiple case study research in the Apparel and Footwear Industry. 11th International Conference on Industrial Engineering and Operations Management / XXI Congreso de Ingeniería de Organización. Valencia, Spain. [Link to download]

Parente, S., Perfili, M., Morales – Alonso G., Grimaldi, M., (2017) Entrepreneurial intention: how cultural and environmental aspects influence the attitude in starting a new business. A benchmark study between Italy and Spain. 11th International Conference on Industrial Engineering and Operations Management / XXI Congreso de Ingeniería de Organización. Valencia, Spain. [Link to download]

Perfili, M., Parente, S.,  Morales – Alonso G., Grimaldi, M.,(2017) The Sharing Intention: How Culture and Materialism influence consumer’s interests on consuming shared goods. A benchmark between Italy and Spain. 11th International Conference on Industrial Engineering and Operations Management / XXI Congreso de Ingeniería de Organización. Valencia, Spain. [Link to download]

For previous conference proceedings [Click here]

PHD CANDIDATES (former + on-going)

Fatemeh Aminzadeh:  “Analysis of evolution of commercial air transport CO2 emissions in the European Union” (co-supervised with Gustavo Alonso Rodrigo) [Link to UPM repository]

Hakan Karaosman: “Sustainability integration in luxury fashion supply chains : An empirical investigation of leather and textiles in Italy ” (co-supervised with Alessandro Brun) [Link to UPM repository]

Marin Jovanovic: «Navigating Manufacturing Firms to Service-led Business Models : a multi-case study from the capital goods industry» (co-supervised with Mats Engwall) [Link to UPM repository]

Meisam Ranjbari: “Business Model Innovation in the Sharing Economy” (co-supervised with Ruth Carrasco Gallego) FORTHCOMING, 2019

 

Contact Information

Unidad Docente de Economía

Departamento de Ingeniería de Organización, Administración de Empresas y Estadística

E.T.S.I. Industriales

c/ José Gutiérrez Abascal, 2

28006 – Madrid

Tel: +34 9106.77064

e-mail: gustavo@gustavomorales.org