Associate Professor in Economics, Entrepreneurship & Innovation at Universidad Politécnica de Madrid (UPM). With a sound interest in the drivers of economic development, the sharing economy and sustainability, has published on the determinants of technological entrepreneurship and on the response of consumers to sustainable initiatives.

Published in SCI-indexed journals such as Technological Forecasting and Social Change and Journal of Business Research and Sustainability. Belongs to the Editorial Advisory Board of the European Journal of Innovation Management.

Recipient of the “Rosalind and Pei Chi Chou Award” (2011), “Agustín de Betancourt Grant” (2011 & 2012) and “Premio Extraordinario de Doctorado UPM” (2013).

Has formerly held positions as a project engineer in Madrid and Moscow, as well as a research scholar in Madrid (UPM) and Munich (TUM). Has also been a visiting professor at KTH (Stockholm, Sweden) and Università degli studi di Cassino e del Lazio Meridionale (Italy). Currently at Tor Vergata (Rome, Italy) as a guest visiting scholar.

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More information:


Research Gate

Google Scholar

ORCID ID: 0000-0001-5753-495X

Scopus Author ID: 49861813900

research interests

  • Stream I:

The economies of sharing: definition of the collaborative economy and its difference with platform economy; externalities arising from it; link with other concepts, such as servitization, alliances and vertical integration, or circular economy;  business model innovation for the sharing economy.

  • Stream II:

Entrepreneurship with a broad view: determinants of entrepreneurial aspirations; importance of entrepreneurship for economic growth; open innovation in the service industry; organizational design for sustainable business models; entrepreneurial finance.

List of selected publications

Journal papers (selected):

Grijalvo, Mercedes, Pacios, A., Ordieres-Meré, J., Villalba-Díez, J., & Morales-Alonso, G. (2021). New Business Models from Prescriptive Maintenance Strategies Aligned with Sustainable Development Goals. Sustainability (Switzerland), 13(216). su13010216 [Link to Journal]

Morales-Alonso, Gustavo, Núñez Guerrero, Y., Aguilera, J. F., & Rodríguez-Monroy, C. (2020). Entrepreneurial aspirations: economic development, inequalities and cultural values. European Journal of Innovation Management. [Link to Journal]

Hidalgo, A., Gabaly, S., Morales-Alonso, G., & Urueña, A. (2020). The digital divide in light of sustainable development: An approach through advanced machine learning techniques. Technological Forecasting and Social Change, 150(June 2019), 119754. [Link to Journal]

Grijalvo, M., Eliopoulos, M. F., & Morales-Alonso, G. (2020). Closing Gap between New Development and Voice of Customer. Economics and Business Letters, 9(4), 279–288. [Link to Journal]

Mastrostefano, K., Morales-Alonso, G., Greco, M., Grimaldi, M., & Blanco-Serrano, J. A. (2020). The importance for a Start-up to trust in Open Innovation: a systematic literature review. Economics and Business Letters, 9(4), 289–297. [Link to Journal]

Conference proceedings (last year):

D. Hidalgo-Carvajal, R. Carrasco-Gallego, G. Morales-Alonso, “Struggling with servitization? A classification framework for the challenges in the transition process” in 14th International Conference on Industrial Engineering and Industrial Management XXIV Congreso de Ingeniería de Organización, 2020.

For a more comprehensive list go to [Archive]

PHD CANDIDATES (former + on-going)

Fatemeh Aminzadeh:  “Analysis of evolution of commercial air transport CO2 emissions in the European Union” (co-supervised with Gustavo Alonso Rodrigo) [Link to UPM repository]

Hakan Karaosman: “Sustainability integration in luxury fashion supply chains : An empirical investigation of leather and textiles in Italy ” (co-supervised with Alessandro Brun) [Link to UPM repository]

Marin Jovanovic: «Navigating Manufacturing Firms to Service-led Business Models : a multi-case study from the capital goods industry» (co-supervised with Mats Engwall) [Link to UPM repository]


Contact Information

Unidad Docente de Economía

Departamento de Ingeniería de Organización, Administración de Empresas y Estadística

E.T.S.I. Industriales

c/ José Gutiérrez Abascal, 2

28006 – Madrid

Tel: +34 9106.77064